- Social Ads In a “Business to Consumer” strategy, it is essential to keep in close contact with your target. In this sense, social networks constitute an essential lever for generating BTOC leads. Your communication strategy on these networks must imperatively adapt to the profile of your community. Under these conditions, you have no other choice than to use paid advertising in order to gain visibility. “Social ads” or “social advertisements” refers to advertising broadcast on social media and billed on a cost per click basis. Consumers are constantly on the lookout for useful information to refine their purchasing journey. These advertisements therefore aim to increase the visibility of your content to a targeted audience .
Social ads offers different formats
To present your content on Facebook Ads, Instagram Ads or LinkedIn Ads, depending on interests, location, age, gender, etc. The objective is: • to amplify the reach of your publications and their audience; • to further promote Mobile Phone Number visibility of your website; • expand your community and enrich interactions with it. 2. The SEA SEO is a marketing strategy that works by implementing techniques to improve the positioning of your website on search engines. SEA (Search Engine Advertising) facilitates your positioning in a visible manner on the most sought-after themes. This strategy is one of the most relevant for acquiring potential sales contacts in the long term. But you must first carry out a keyword study in order to precisely define the terms that best correspond to your sector of activity, as well as the search intentions. Because the entire SEA strategy starts from a clear definition of the keywords on which you intend to position yourself. Thanks to SEA, it is possible to develop your different Google Ads campaigns .
Already, this strategy places
You above the natural referencing results, which will allow you to gain rapid visibility among users. 3. Native ads Consumers today are very reluctant to face traditional forms of advertising. “Native ads” or “native advertising” overcomes this problem by creating advertising ads consistent with the content of your page and very well graphicall B2B Email Lead integrated into the architecture of your website. It is a strategy serving tailor-made communication that works in terms of offers and requests. Sponsored posts on various social media sites and ads that appear in search engine results are specific examples of native advertising. These formats offer Internet users the same type of added value as that of search results and social posts published by users.